Consumption Systems: Building a Circular Economy

Linear Consumption

A large portion of the apparel industry operates within
the linear consumption system. In the linear system, products are only designed and built for the intended use, without any regard to the product’s disposal.

Recycling Consumption

The recycling economy collects used product, and remakes it into new product. Aluminum pop cans are a familiar recycled product.

Many brands are making an effort to use recycled materials. But in reality, most products made with recycled materials still end up in the landfill or incinerator.

Circular Economy

In a circular economy, a product retains functional value in every stage of its life. Products are designed to be remade repeatedly, drastically reducing waste.

Our goal is to build a circular apparel industry.